The Journal
Stories, lessons and field notes.
Real founders, hard-won lessons, and the unsexy truths behind running a business after service.
health and wellness · 13 May 2026
From PTSD to Purpose: Why I Founded M1R Alliance
Twenty-eight years of service. A hospital bed in late 2016. The moment I decided I wasn't going to be a victim anymore — and the network I built so nobody else has to make that journey on their own.
By Jerry Lienert
business growth · 12 May 2026
The Veteran Market Doesn't Shop the Way You Think
Most advice on 'how to reach veterans' is wrong because it treats them like a normal market. They're not. Here's how they actually buy — and where most businesses get it backwards.
By Jerry Lienert
veteran business · 12 May 2026
From Service to Self-Employed: 7 Lessons From Veteran Founders
The seven unsexy lessons every veteran-owned business in Australia wishes they'd known on day one. From the founder of M1R Alliance.
By Jerry Lienert
community · 12 May 2026
Backing Our Own: Why M1R Alliance Exists
Australia talks a big game about backing veterans and first responders. M1R Alliance is the verified directory and the 10% pledge that does it.
By Jerry Lienert
health and wellness · 9 May 2026
The 7-Day Tactical Reset
A simple, no-BS reset for body, mind and routine.
By M1R Alliance