Get on the directory veterans and first responders are actually checking.
Free for life if you served. From $50/month if you back them. One warm referral covers a year of being listed — and warm referrals are what veterans and first responders give each other before they give Google a click.
Verified ownership. Real human review. Live in 24–72 hours. 10% of every paid subscription goes straight to Aussie Frontline Foundation.
Verified before going live · Cancel anytime · No lock-in
The math on cold acquisition.
- • Meta ads in trades: $40–$120 per click. Most don't convert.
- • Google Ads in finance, legal, services: $5–$15 per click. Two-percent CTR if you're lucky.
- • Generic directory listings: lost in a sea of 40,000+ plumbers, sparkies and brokers. No story. No badge. No reason for a stranger to choose you.
- • Time spent explaining who you are, every single quote, every single day.
One bad week of Meta clicks = one year of Bronze.
Bronze. $50/month.
- • A pre-qualified audience already shopping the directory before they shop Google.
- • A verified ecosystem badge — instant trust signal.
- • Local SEO pages built for buyer intent (e.g., "police-owned plumber Adelaide").
- • Newsletter rotation. Discount filter. Ownership filter. Category × location pages.
- • Repeat work and warm referrals from a community that picks up the phone.
You couldn't build this audience for $50 a month. We already did.
A community that picks businesses by trust — not by algorithm.
The people on this directory aren't comparison-shopping ten plumbers on Google. They're checking M1R first, calling the verified business second, and telling their unit, station, station chat or family group chat third.
600,000+
Australian veterans
Tens of thousands
of serving and former first responders
Their families
the spouses, parents, kids spending the household dollar
The civilians
who explicitly want to back this community
Word travels in this community. It travels in unit lines. It travels in crew rooms. It travels in the family chat the moment someone needs a tradie. Either it travels with your name attached — or someone else's.
When the community shops, they shop their own first.
This isn't a cold marketplace. Veterans and first responders spend their careers trusting each other under pressure — and that habit doesn't switch off when they need a tradie, a broker, or a coffee. They ask their mates. They check the group chat. They look for the badge.
- • A community that actively chooses backed businesses over a Google search.
- • Recommendations that travel — group chats, station rosters, dinner tables.
- • Network trust transferred to you the day you go live and verified.
- • Repeat work and referrals from people who back their own.
List your business. Become one of the names they tell each other about.
Free for those who served. Tiered for those who back them.
Veteran and first responder owned businesses get the verified badge and free placement, forever. Aligned supporters pick a tier and unlock visibility, badges and editorial features.
Free Verified
Veteran or first responder owned — verified before going live
Free
for life
No card required
- Verified Veteran / First Responder Owned badge
- Logo and image
- Business description
- Category + location listing
- Website and social links
- Discount offer field
- Newsletter rotation
Bronze Supporter
Get on the map
$50/mo
$500/yr (2 mo free)
- Bronze Supporter badge
- Logo and image
- Business description
- Category + location listing
- Website and social links
- Discount offer field
Silver Supporter
Bigger card. More eyes.
$100/mo
$1000/yr (2 mo free)
- Everything in Bronze
- Silver Supporter badge
- Larger listing card
- 1 gallery image
- Monthly newsletter rotation
Gold Supporter
Priority across categories
$200/mo
$2000/yr (2 mo free)
- Everything in Silver
- Gold Supporter badge
- Priority placement in category / location pages
- 3 gallery images
- Featured in newsletter
- Blog spotlight eligibility
Platinum Preferred Provider
Top placement. Newsletter feature.
$400/mo
$4000/yr (2 mo free)
- Everything in Gold
- Preferred Provider badge
- Top placement across the site
- Homepage featured placement
- 5 gallery images
- Monthly newsletter feature
- Priority for events and partnerships
What's in each tier
| Feature | Free Verified | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| Standard listing | |||||
| Logo / image | |||||
| Website + social links | |||||
| Discount offer field | |||||
| Verified badge | Verified | Bronze | Silver | Gold | Platinum |
| Higher placement vs. lower tiers | |||||
| Larger listing card | |||||
| Gallery images | — | — | 1 | 3 | 5 |
| Newsletter rotation | Where appropriate | — | Monthly | Featured | Monthly Feature |
| Priority placement | |||||
| Homepage feature | |||||
| Blog / spotlight eligibility | |||||
| Preferred Provider badge | |||||
| Priority for events / partnerships |
Don't list if you're not actually going to back the mission.
We'd rather have a smaller directory of businesses that mean it than a bigger one full of badge-collectors.
You're a fit if:
- ✅ You served — Defence, police, fire, ambulance, SES — past or present.
- ✅ You're an Australian business that wants to be found by people who back the community.
- ✅ You'll honour a verified discount when a community member shows up.
- ✅ You'd rather pay $50 a month for warm referrals than $1,500 for cold ones.
- ✅ You're aligned with the mission — connection, opportunity, backing our own.
You're not a fit if:
- ❌ You want to slap a badge on without backing it up.
- ❌ You're not willing to honour the discount you advertised.
- ❌ You're chasing volume over fit — more leads, less quality.
- ❌ You think a one-off social post counts as community involvement.
- ❌ You're hoping nobody on the directory will ever check your story.
The questions we get most.
Is the free verified listing really free for life?
Yes. If you're a verified veteran or first responder owned business, you don't pay — ever. That's the whole reason this exists.
What if I'm a non-veteran business that supports the community?
You pick a tier — Bronze, Silver, Gold or Platinum. Your subscription supports the network, and you get visibility, badges and editorial features in return.
Do I have to offer a discount to veterans and first responders?
It's encouraged but not mandatory. The community looks for the discount filter, so it tends to be the businesses with offers that get the clicks.
How does verification work?
We do real human review. Service records, ABNs, business documentation — whatever proves the ownership claim. We don't rubber-stamp.
Can I change tier later?
Yes. Upgrade any time. Cancel any time. We don't lock you in.
What's included in 'newsletter rotation' vs 'feature'?
Rotation = your business appears in a section alongside others. Feature = your business is the headline of an issue. Platinum is a monthly feature.
How long until I'm live?
Free verified listings: 24–72 hours after we confirm ownership. Paid supporter listings: live as soon as Stripe confirms payment and we approve the listing.
What if my competitor lists before I do?
They get the placement, the badge, and the warm referrals first. Tier placement is first-come within tier — so the longer you wait, the further down the list you sit.
Two minutes to fill out. 72 hours to go live.
Veteran or first responder owned? Submit and we verify — free, for life. Aligned supporter? Pick a tier, check out via Stripe, and we publish once verified. Most listings are live within 24–72 hours. 10% of every paid subscription goes to Aussie Frontline Foundation.