Privacy Policy

M1R Alliance ("M1R Alliance", "we", "our", or "us") respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our website, business directory, memberships, newsletters, and related services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy.

1. Who We Are

M1R Alliance is an Australian-owned platform and business directory supporting military veterans, first responders, their families, and aligned businesses.

For privacy-related enquiries, contact:

2. What Personal Information We Collect

We may collect the following types of personal information:

Identity Information

• Full name
• Business name
• ABN (where relevant)
• Veteran or first responder status (where voluntarily provided)

Contact Information

• Email address
• Phone number
• Postal address
• Website and social media links

Account Information

• Username and password
• Subscription details
• Membership status

Payment Information

Payments are processed securely by third-party payment providers such as Stripe. We do not store your full credit card details.

Technical Information

• IP address
• Browser type and device information
• Operating system
• Referring URLs
• Pages viewed and time spent on the website

Marketing Information

• Newsletter subscriptions
• Communication preferences
• Responses to promotions and surveys

Content Submitted by You

• Business listings
• Images
• Reviews
• Testimonials
• Comments
• Support enquiries

3. How We Collect Personal Information

We collect information when you:

• Visit our website;
• Create an account;
• Submit a business listing;
• Purchase a subscription;
• Subscribe to our newsletter;
• Complete forms;
• Contact us;
• Participate in surveys or promotions;
• Interact with advertisements.

We may also collect information automatically through cookies, analytics tools, and similar technologies.

4. Why We Collect Personal Information

We collect and use personal information to:

• Provide and manage our Services;
• Process subscriptions and payments;
• Create and publish directory listings;
• Verify eligibility for veteran and first responder listings;
• Communicate with you;
• Send newsletters and promotional material;
• Respond to support enquiries;
• Improve website performance and user experience;
• Conduct analytics and reporting;
• Prevent fraud and misuse;
• Comply with legal obligations.

5. Direct Marketing

We may send you marketing communications about:

• New features and services;
• Business opportunities;
• Promotions and special offers;
• Community news and events.

You may opt out at any time by:

• Clicking the unsubscribe link in our emails; or
• Contacting us directly.

We will comply with the Spam Act 2003 (Cth).

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences;
• Analyse website traffic;
• Measure advertising performance;
• Improve user experience.

We may use tools such as:

• Google Analytics
• Google Ads
• Meta Pixel (Facebook and Instagram)
• HighLevel (GoHighLevel)
• Stripe
• Other marketing and CRM platforms

You can disable cookies through your browser settings, though some website functions may not operate correctly.

7. Disclosure of Personal Information

We may disclose your information to:

• Payment processors (such as Stripe);
• CRM and automation providers (such as HighLevel);
• Email marketing providers;
• Web hosting providers;
• Analytics providers;
• Professional advisers (lawyers, accountants);
• Government agencies and regulators where required by law.

In particular, we use Stripe to process payments and GoHighLevel for marketing automation. Both are bound by their own privacy policies, which we encourage you to review.

We may also disclose information where:

• You have consented;
• It is necessary to provide the Services;
• We are required or authorised by law.

8. Overseas Disclosure

Some service providers may store or process information outside Australia, including in:

• United States;
• Canada;
• United Kingdom;
• European Union countries.

We take reasonable steps to ensure overseas recipients protect your information in accordance with Australian privacy laws.

9. Storage and Security

We take reasonable steps to protect personal information from:

• Misuse;
• Interference;
• Loss;
• Unauthorised access;
• Modification;
• Disclosure.

Security measures may include:

• SSL encryption;
• Password protection;
• Access controls;
• Secure third-party infrastructure.

No system is completely secure, and we cannot guarantee absolute security.

10. Retention of Information

We retain personal information only as long as necessary to:

• Provide our Services;
• Comply with legal obligations;
• Resolve disputes;
• Enforce our agreements.

When information is no longer required, we take reasonable steps to destroy or de-identify it.

11. Access and Correction

You may request access to your personal information and request corrections if the information is inaccurate, incomplete, or outdated.

To make a request, contact us using the details provided below.

We may require identity verification before processing requests.

12. Complaints

If you believe we have breached your privacy rights, please contact us first so we can investigate and respond.

We will endeavour to respond within a reasonable time.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner (OAIC) →

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. You should review their privacy policies separately.

14. Children

Our Services are intended for adults aged 18 years and over.

We do not knowingly collect personal information from children under 18 without appropriate consent.

15. Sensitive Information

In limited circumstances, users may voluntarily provide information relating to veteran or first responder background. We will only collect such information where it is reasonably necessary and handle it in accordance with applicable privacy laws.

We do not intentionally collect health information or other sensitive information unless you voluntarily provide it and it is reasonably necessary to provide the Services.

16. Business Listings and Public Information

Information submitted for directory listings may be publicly displayed, including:

• Business name;
• Contact details;
• Website links;
• Images;
• Descriptions;
• Promotional offers.

Please ensure you only submit information you are comfortable making public.

17. Data Breach Response

If we become aware of an eligible data breach under the Privacy Act 1988 (Cth), we will take steps required by law, including notifying affected individuals and the OAIC where appropriate.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on our website and will take effect immediately upon publication.

Your continued use of our Services constitutes acceptance of the updated Privacy Policy.

19. Contact Us

For any privacy-related questions, requests, or complaints, please contact: