The Journal
Stories, lessons and field notes.
Real founders, hard-won lessons, and the unsexy truths behind running a business after service.
transition · 1 June 2026
The Golden Handcuffs Are Real. So Is the Way Out.
Lead Flux is the business I'm building outside the uniform. It's also proof that the door out of the job exists for any of us who decide to walk through it.
By Jerry Lienert
community · 29 May 2026
Beyond the Directory — The Vision for M1R Alliance
A directory was just the start. The real vision for M1R Alliance is a physical home for Australia's veterans and first responders — somewhere to train, recover, work, and just sit down for a coffee with mates who get it.
By M1R Alliance
community · 14 May 2026
Backing Our Own: How M1R Alliance Strengthens Australia's Veteran and First Responder Community
A national directory, a weekly newsletter and a community that backs the people who served. Here's how M1R Alliance works — and why every listing and subscriber makes the next person in the line a little better off.
By Jerry Lienert
business growth · 12 May 2026
The Veteran Market Doesn't Shop the Way You Think
Most advice on 'how to reach veterans' is wrong because it treats them like a normal market. They're not. Here's how they actually buy — and where most businesses get it backwards.
By Jerry Lienert